Privacy Policy

Last updated: August 17, 2026

Pixel Assets Creations PTY LTD trading as PropertyEnhance (“PropertyEnhance,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring absolute transparency in how we collect, use, and secure your personal information. This Privacy Policy explains our operations regarding data management when you utilize our AI property photo enhancement services, website, and related digital tools (the “Service”).

By accessing, registering for, or using the Service, you consent to the processing of your personal information in strict accordance with the Protection of Personal Information Act, No. 4 of 2013 (POPIA).

1Personal Information We Collect

Under POPIA, “Personal Information” encompasses any data that identifies a living natural person or an existing juristic person (such as a registered company, trust, or close corporation). We collect the following categories of information:

1.1 Registration and Account Information

Full name, corporate email address, phone numbers, trading company name, business registration numbers, and payment verification details (processed securely via automated third-party payment gateways like Paystack).

1.2 Uploaded Media and Metadata

Images, blueprints, or videos you upload for AI enhancement (the "Content"), alongside embedded metadata (such as EXIF data, timestamp metrics, and implicit geolocation details).

1.3 AI Configuration Data

System preferences, chosen editing filters, rendering requests, and specific styling inputs selected to process your images.

1.4 Device and Technical Logins

IP addresses, browser configurations, device identifiers, operating system metrics, and clickstream interaction logs.

1.5 Tracking Cookies

Operational cookies deployed to sustain active user sessions, retain user interface preferences, and analyze anonymized website traffic flows.

2Purpose of Processing Personal Information

We process your personal information strictly for clear, legitimate business functions necessary to fulfill our service delivery and statutory obligations, including:

  • Provisioning, operating, maintaining, and maximizing the performance of our AI-powered property enhancement models.
  • Executing secure financial transactions, billing cycles, and account administration workflows.
  • Providing responsive technical support, troubleshooting, and managing customer care interactions.
  • Formulating security barriers to protect our platform against system fraud, data abuse, or unlawful cyber intrusions.
  • Distributing operational updates, security bulletins, or authorized marketing communications (where you have provided explicit opt-in consent).
  • Complying with South African regulatory frameworks, company reporting tasks, and tax obligations under the South African Revenue Service (SARS).
AI Model Training & Anonymization: To optimize our proprietary processing software, we may use strictly de-identified, aggregated, and anonymized data derived from processed assets. This data is fully scrubbed of identifying property markers, recognizable human features, and corporate branding. We will never train public AI models on your raw or identifiable client imagery.

3Cross-Border Data Transfers (POPIA Section 72)

To execute advanced computational edits—including our Virtual Twilight services—PropertyEnhance utilizes secure globally distributed cloud infrastructure and top-tier third-party AI interfaces (such as Nano Banana Pro and Google’s Gemini 3 Pro Image).

By uploading data to our platform, you explicitly acknowledge and consent that your personal and property information may be transferred to, stored on, and processed by servers located outside the borders of the Republic of South Africa. In compliance with Section 72 of POPIA, PropertyEnhance ensures that all international operators, sub-processors, and cloud vendors are bound by binding corporate rules or data processing agreements that guarantee an equivalent level of privacy protection, data security, and systemic integrity as mandated within South African law.

4Sharing and Disclosure of Information

We strictly prohibit the sale, rental, or commercial trade of your personal information to third-party brokers. Data sharing is strictly confined to the following contexts:

Authorized Operators (Service Providers)

Trusted infrastructure partners, cloud storage matrices, and certified payment engines (e.g., Paystack) who act on our behalf under rigorous data confidentiality mandates.

Statutory Compliance

Competent law enforcement bodies or state regulators, if required to do so by a valid legal subpoena, law, or to proactively defend the rights, property, and physical safety of PropertyEnhance, our users, or the public.

Corporate Reconstruction

In the occurrence of an active merger, corporate acquisition, asset sale, or joint venture, user datasets may be transferred as an essential business asset under continuing confidentiality protocols.

5Data Security & Storage Retention

  • System Safeguards: PropertyEnhance institutes robust administrative, physical, and technical safeguards designed to protect personal and corporate data from accidental loss, unauthorized destruction, alteration, or unlawful access. These protocols include encrypted data transfers (HTTPS) and firewalled storage clusters.
  • Retention Limits: We retain personal account records only for as long as your profile remains active, as needed to deliver our services, or as required under South African statutory record-keeping periods (e.g., keeping transaction records for 5 years under tax laws).
  • Data Deletion: Original uploaded photos and processed images are permanently scrubbed from our active production servers within 30 days post-finalized rendering, unless a prolonged storage tier is explicitly selected within your account dashboard.

6Your Legal Rights (POPIA Section 5)

As an authorized Data Subject (whether natural or juristic) within South Africa, you possess clear statutory rights regarding your personal information:

Right of Access

The right to request confirmation and a full record of what personal data we hold regarding your business profile.

Right to Rectification

The right to request the prompt correction, updating, or modification of inaccurate or misleading records.

Right to Erasure (Deletion)

The right to request that we delete personal data that we are no longer legally mandated or authorized to retain.

Right to Object

The right to object, on reasonable grounds, to the processing of your data, or to withdraw previously granted consent for direct marketing channels at any stage.

To exercise any of these rights, please submit an explicit written request to our designated Information Officer at the contact addresses provided below.

7The PropertyEnhance Mobile App

Everything above applies to the PropertyEnhance camera app as well. This section sets out what is different about using a phone, and it is the section the Google Play and Apple App Store reviews rely on.

7.1 What the app collects

Your email address

Used to sign you in with a one-time code, and to reach you about your listings. There is no password in the app.

The photographs you take

Held on your phone until you send them. Once sent, they are stored with your account and processed into finished photographs.

What you type about a listing

The address or name you give a listing, and the settings you choose for it - the number of exposures, the sky option, and whether verticals are straightened.

How much space the app is using

Measured on the handset so the app can tell you, and never sent anywhere.

7.2 Permissions, and why

  • Camera — to photograph the property. The app cannot function without it. Nothing is recorded when you are not shooting.
  • Notifications — to tell you when a listing you submitted has come back finished. Optional; refuse it and the app still works.
  • Storage — only to save finished photographs to your phone’s gallery when you ask for them. The app does not read your existing photos; importing pictures uses your phone’s own picker, which hands over only the files you select.

7.3 What the app does not do

The app contains no advertising, no analytics, and no tracking of any kind. It does not build an advertising profile, does not record your location, does not read your contacts, calendar, messages or other apps, and shares nothing with data brokers. It carries no third-party software development kits for those purposes.

Photographs taken in the app are uploaded only when you press send, and only to us.

7.4 Who your photographs reach

A listing you submit is stored by us and passed to the specialist services that do the work. Each acts as an operator on our instruction, for that job only:

  • Supabase — hosts our database and the storage your photographs sit in.
  • RealtyEdit — merges your bracketed exposures into the finished photograph.
  • Google (Gemini) and Runware — only for the optional extras you choose: written descriptions, virtual twilight, virtual staging and touch-ups.
  • Paystack — takes card payments for credits, on our website. Card details never pass through the app or our servers.
  • Resend — sends your sign-in code and service email.
We do not sell your photographs, and we do not use them to train any model of our own. Where a listing is processed by one of the services above, that service’s own terms govern what it may do with the files it receives while it is doing the work.

7.5 How long things are kept

  • On your phone — photographs stay until you clear them. Nothing on the handset is deleted automatically.
  • On our servers — the original exposures of an enhanced listing are deleted after 45 days, and of a self-uploaded listing after 7 days. Deleting a listing yourself removes them immediately.
  • Records of payments are kept after an account is deleted, with your account detached from them, because a business is required to account for money it has received.

7.6 Deleting your account

You can delete your account and everything on it from within the app, under Settings, or from propertyenhance.co.za/delete-account without installing anything. Deletion takes effect after seven days, during which signing in again will cancel it. After that it is permanent. That page sets out exactly what is removed and what is kept.

7.7 Children

The app is a tool for estate agents and property professionals. It is not directed at children, and we do not knowingly collect information from anyone under 18.

8Contact Details & Designated Information Officer

For any questions, clarifications, or formal data compliance inquiries regarding this policy, please reach out directly to our registered organization contact point:

Company Name

Pixel Assets Creations PTY LTD trading as PropertyEnhance

Designated Information Officer

Stephen Rowley

Official Compliance Email

info@propertyenhance.co.za

Registered Physical Address

30 Sheffield Gardens, Melinda Lane, Sheffield Beach, 4420

If you believe that PropertyEnhance has not resolved a data compliance query to your satisfaction, you retain the legal right to escalate your grievance directly to the South African Information Regulator via their portal at inforegulator.org.za.